Negative Reinforcement

Polluters Pay

Micropenalize pollution to promote behavior that is good for our environment and our people. Unfortunately, the true cost pollutants have on our environment and health is unfairly borne by everyone. This free rider problem puts an undue burden on the rest of the world as very rarely do polluters pay. By micropenalizing polluters we can discourage bad behavior and levy fees on individuals and/or entities for their fair share of costs accrued as a result of their poor choices.

Example: Every year a vehicle will go through an emissions test that will determine the penalty amount per mile driven. Johnny loves his big truck and insists keeping it even though it is not very efficient and emits massive amounts of harmful pollutants. During his yearly emission inspection he is assessed an uncapped fee per mile driven based on the amount of pollutants emitted. The pollutants are tracked via a smart device, much like a toll pass, that assess microfees per mile driven. It is Johnny's choice to drive his vehicle and pay his fair share for polluting and fees assessed drive a negative feedback loop to promote nonpolluting behavior

Virtual Swear Jar

Penalize that dirty mouth with the swear jar of the future. In today's society we are more connected to our devices than ever, including those that are voice activated. The virtual swear jar takes a novel approach to an age old concept by micropenalizing keywords programmed by a user. When a voice activated device hears a trigger word is penalizes the individual by assessing a micropenalty that accrues and is paid out to a loved one of their choosing

Example: Mo has a swearing problem and has promised his daughter he would try to stop by creating a virtual swear jar. Mo prefunds the account on a monthly basis and works with his daughter to setup a reasonable penalty per curse word spoken. Throughout the month his voice activated device picks up curse words and micropenalizes him via the virtual swear jar. The more bad words spoken the richer his daughter becomes as she is the direct beneficiary of his virtual swear jar. Funds are automatically replenished once exhausted and the cycle continues until both parties agree that a swear jar is no longer necessary. The micropenalty mechanism creates a negative feedback loop penalizing bad behavior encouraging Mo to swear less.

Toll As You Go

Replace standard toll passes with ones that assess microfees based on GPS coordinates and roads used thereby eliminating the need for toll booth/stations improving the flow of traffic and modifying how toll fees are assessed.

Example: A City would like to build an additional fast lane on a traffic congested freeway. Drivers that choose to use this lane will be assessed a per mile fee for its use, thus representing a win-win situation for both parties. Drivers only pay tolls when they drive in a selected fast lane rather than pass a checkpoint and the City is able to collect a higher amount of fees from individuals that are heavy users of monetized roadways without the costly infrastructure or traffic congestion posed by existing toll models.

Don't Waste My Time

Provide a microdiscount to customers for excessive and unforeseeable wait times beyond what a business is promising. In today's society time is money and unfortunately consumers spend an excessive amount of time waiting to procure a businesses goods/services. Rather than deal with angry customers businesses can opt to provide microdiscounts for not fulfilling promises. This can be applied multiple different ways to further incentive additional spending depending on how the microdiscounts are setup.

Example: Dave and Sarah would like to eat and are told the wait time is approximately 30 minutes. Unfortunately, the restaurant is super busy and they have to wait for 45 minutes instead of the promised 30. Rather than deal with an upset customer and possibly have to compensate an angry customer with a free meal, the restaurant has a microdiscount mechanism for every second over the promised 30 minute wait time up to a maximum % of the bill. This negative feedback loop encourages transparency of business communication and rewards the customer for a business not fulfilling its promise.